At American Peat Technology, LLC (“APT,” “we,” “us,” or “our”), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website (www.americanpeattech.com) (www.americanpeattech.com), purchase or use our products (e.g., bioAPT, APTsorb), or engage with our services (collectively, the “Services”). This policy applies to all users, including customers, website visitors, and business partners, and is designed to comply with applicable privacy laws in the jurisdictions where we operate, including the United States, European Union, Canada, and other regions.

1. Information We Collect

We collect information to provide, improve, and market our Services. The types of information we collect include:

1.1 Personal Information

Information that can identify you, such as:

Contact Information: Name, email address, phone number, mailing address, or company name provided when you place an order, submit a contact form, request a quote, or contact us.
Account Information: Username, password, and other details if you create an account on our Website.
Payment Information: Billing address, credit card details, or other payment information processed through our secure third-party payment processors (we do not store full payment details).
Business Information: For business customers, we may collect company details, tax identification numbers, or other professional information.

1.2 Non-Personal Information

Information that does not directly identify you, such as:

Usage Data: IP address, browser type, operating system, device information, pages visited, time spent on our Website, and referring URLs, collected via cookies or similar technologies.
Aggregated Data: Anonymized or statistical data about user behavior or product performance, used for analytics and improvement.
Product-Related Data: Information about your use of our products (e.g., application rates or performance feedback) if provided voluntarily through surveys or technical support.

1.3 Information from Third Parties

We may receive information about you from third parties, such as:

Business partners, distributors, or resellers who provide your contact details for order fulfillment or marketing.
Analytics providers (e.g., Google Analytics) or advertising partners who share usage data.
Public sources, such as professional directories or trade show registrations.

2. How We Collect Information

We collect information in the following ways:

Directly from You: When you submit forms, place orders, contact us via email (info@americanpeattech.com) or phone (877-257-5906), or provide feedback.
Automatically: Through cookies, web beacons, and other tracking technologies when you visit our Website. You can manage cookie preferences via our cookie consent tool (if applicable) or your browser settings.
From Third Parties: Through partners, service providers, or public sources as described above.

3. Purpose of Data Collection

We use your information for the following purposes:

To Provide Services: Process orders, deliver products, provide technical support, and manage customer accounts.
To Communicate: Respond to inquiries, send order confirmations, provide product updates, or notify you of changes to our Services.
To Improve Our Services: Analyze usage data to enhance our Website, products, and customer experience.
For Marketing: Send promotional emails, newsletters, or event invitations about APT products (e.g., bioAPT, APTsorb) or industry updates, with your consent where required.
For Legal Compliance: Comply with applicable laws, regulations, or legal processes, such as tax reporting or environmental regulations.
For Business Operations: Manage supplier relationships, conduct market research, or evaluate business opportunities.

4. Sharing and Disclosure of Information

We may share your information in the following circumstances:

With Service Providers: Third-party vendors who perform services on our behalf, such as payment processors, shipping companies, cloud hosting providers, or analytics platforms. These providers are contractually obligated to protect your data and use it only for the specified purpose.
With Business Partners: Distributors, resellers, or co-marketing partners who assist in delivering or promoting our products, with your consent where required.
For Legal Purposes: To comply with legal obligations, respond to subpoenas, court orders, or government requests, or protect our rights, property, or safety.
In Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, with notice provided where required.
With Your Consent: For any other purpose you explicitly approve, such as sharing testimonials or case studies.

We do not sell your personal information to third parties for their own marketing purposes. However, we may share anonymized or aggregated data for analytics or industry reporting.

5. International Data Transfers

APT is based in the United States, and your information may be processed or stored in the U.S. or other countries where our service providers operate. If you are located in the European Union, Canada, or another region with strict data protection laws, we ensure that international data transfers comply with applicable regulations, such as:

GDPR (EU): Using Standard Contractual Clauses (SCCs) or other approved mechanisms for transfers outside the European Economic Area (EEA).
PIPEDA (Canada): Ensuring data is handled with comparable protections as required by Canadian law.
Other Jurisdictions: Adhering to local privacy laws where we market our Services.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law (e.g., for tax or regulatory compliance). For example:

Customer Data: Retained for the duration of our business relationship and up to 7 years thereafter for tax or legal purposes.
Marketing Data: Retained until you unsubscribe or opt out of communications.
Usage Data: Retained for up to 2 years for analytics purposes, unless anonymized.

When data is no longer needed, we securely delete or anonymize it in accordance with our data retention policies.

7. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights regarding your personal information:

Access: Request a copy of the personal information we hold about you.
Correction: Request correction of inaccurate or incomplete information.
Deletion: Request deletion of your information, subject to legal retention obligations.
Restriction: Request that we limit the processing of your information in certain circumstances.
Data Portability: Request a transferable copy of your information in a structured format.
Objection: Object to certain processing activities, such as direct marketing.

7.1 Opt-Out Options

Marketing Communications: You may opt out of promotional emails by clicking the “unsubscribe” link in any email or contacting us at info@americanpeattech.com. You may still receive transactional emails (e.g., order confirmations).
Cookies and Tracking: Adjust your cookie preferences via our Website’s cookie consent tool (if available) or your browser settings. Note that disabling cookies may affect Website functionality.
Do Not Track: Our Website does not currently respond to “Do Not Track” signals, but you can manage tracking via cookie settings.

To exercise your rights, contact us at the details provided in Section 11. We will respond to requests within the timeframes required by law (e.g., 30 days under GDPR, 45 days under CCPA). We may require identity verification to process your request.

8. Data Security

We implement reasonable technical, administrative, and physical safeguards to protect your information, such as encryption for data transmission, secure storage systems, and access controls. However, no system is completely secure, and we cannot guarantee the absolute security of your information. You are responsible for maintaining the confidentiality of your account credentials and notifying us promptly of any unauthorized access.

9. Children’s Privacy

Our Services are not directed to individuals under the age of 16, and we do not knowingly collect personal information from children. If we learn that we have collected such information, we will promptly delete it. Contact us if you believe we have inadvertently collected data from a child.

10. Compliance with Global Privacy Laws

We strive to comply with privacy laws in the jurisdictions where we market our Services, including:

U.S.: California Consumer Privacy Act (CCPA), as amended by the CPRA, and other state privacy laws (e.g., Virginia’s CDPA, Colorado’s CPA).
EU: General Data Protection Regulation (GDPR).
Canada: Personal Information Protection and Electronic Documents Act (PIPEDA).
Other Regions: Applicable laws in countries where we have customers or partners, such as Australia’s Privacy Act or Brazil’s LGPD.

If you are in the EU, our legal basis for processing your data under GDPR includes:

Contract: To fulfill orders or provide Services.
Consent: For marketing or non-essential cookies.
Legitimate Interests: For analytics, fraud prevention, or business operations, where your rights are not overridden.
Legal Obligation: For tax or regulatory compliance.

11. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
American Peat Technology, LLC
36203 350th Avenue, Aitkin, MN 56431
Phone: (218) 927-1888 | Toll-Free: (877) 257-5906
Email: info@americanpeattech.com
Office Hours: Monday–Thursday, 6:00 AM–4:00 PM; Friday, 8:00 AM–12:00 PM

For EU residents, you may also contact our Data Protection Officer (if appointed) at the above email or file a complaint with your local data protection authority (e.g., a European Supervisory Authority).

12. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, legal requirements, or Services. Updates will be posted on our Website with the revised “Effective Date.” If we make material changes, we will notify you via email or a Website notice, where required by law. Your continued use of our Services after such changes constitutes your acceptance of the updated policy.

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